Name: Leonard Schenker
Company: Anchor Computer, Inc.
Business Description: Direct Marketing
Chapter: New York
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Len Schenker is CEO and founder of Anchor Computer, Inc., a leading direct marketing computer service bureau specializing in database marketing and business-to-business internet activity. Anchor also, thru its software company provides solutions to industry marketers. Anchor clients span from small marketers to leading Fortune 100 companies.
Prior to his founding Anchor in 1974, he held positions as an engineer and consultant. He is a graduate of the City College of New York with a Master of Science degree and was licensed as a Professional Engineers License.
He speaks frequently on the applications of advanced technology to direct marketing, and has authored numerous articles. Mr. Schenker maintains an on-going involvement in all phases of direct marketing, with special emphasis on database technology and e-commerce. Mr. Schenker is a past president and cofounder of the Direct Marketing Computer Association and an active member of many trade associations.