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Business Resources |
CEO Club Updates...
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JOE MANCUSO ARTICLE: HOW TO NAME A BUSINESS
One of the most important tasks when starting a small business occurs right at the outset: giving the enterprise a name. The name chosen will come to symbolize the entire business and can be an early sign of a company's character. Click Here for the article.
ACTUAL BUSINESS PLANS
Here you will find are the actual Business Plans used by CEOs and entrepreneurs. There are two full-length business plans for:
PART I. Marrone Enterprises - a
restaurant/pub in Worcester, MA. - Page 1
PART
II. Venture Magazine - a small business magazine, which competed
with Inc. magazine for a dozen years before it went out of business.
- Page 31
And a partial business plans for a small business portal:
PART III. Mucho.com - Page 49
Actual
Business Plans: Part 1 (Adobe™ PDF)
Actual
Business Plans: Part 2 (Adobe™ PDF)
Actual
Business Plans: Part 3 (Adobe™ PDF)
*Also, check out this CEO Clubs Video: 
How To Write A Winning Business Plan
(More
videos in the Talks Section)
SAMPLE BUSINESS PLANS
Click Here for the document. (Adobe™ PDF)
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SAMPLE BUSINESS PLANS TABLE OF CONTENTS Summaries:
Business Plans:
Other Business Plans: |
The above business plans are not offered as an example of good or bad business plans. Rather they are offered to give you a wide variety of types of actual plans to help you to synthesis ideas in developing your own business plan. The objective is to show diverse plans, each with a different emphasis, to allow you to develop your own unique approach to preparing and writing a business plan.
SAMPLE BUSINESS PLAN: LASER, INC. (AN EMPLOYEE SPIN-OUT)
This is the original business plan used by Al Battista and Bill Shiner to purchase the Laser Division of American Optical in Sturbridge, MA.
This big company was divesting a division and the operating people bonded together to buy it.
After five years of operations it was sold to Coherent, Inc. in Palo Alto, CA.
It is now the Laser Division of Coherent on the East Coast in the same Sturbridge location with several hundred employees. The financials are not included in the plan. Click Here to read the sample plan.
BEFORE YOU START YOUR BUSINESS...A CHECKLIST
For the full-length version of this checklist, contact Joseph
Mancuso.
How About You?:
• Are you the kind of person who can get a business started and
make it go?
• Think about why you want to own your own business.
Do you want to badly enough to keep you working long hours without
knowing how
much money you will end up with?
• Have you worked
in a business like the one you want to start?
• Have you worked
for someone else as a foreman or manager?
• Have you had any
business training in school?
• Have you saved any money?
•
How about the money? Do you know how much money you will need to
get your business started?
• Have you counted up how much money
of your own you can put into the business?
• Do you know how
much credit you can get from your suppliers --
the people you will buy from?
• Do you know where you
can borrow the rest of the money you need to start your business?
•
Have you figured out what net income per year you expect to get
from your business? Count your salary and your profit and the money
you
put into the business.
• Can you live on less than this so
that you can use some of it to help your business grow?
• Have
you talked to a banker about your plans?
• How about a partner?
If you need a partner with money or know-how that you don't have,
do you know someone who will fit -- someone you
can get along with?
•
Do you know the good and bad points about going it alone, having
a partner, and incorporating your business?
• Have you talked
to a lawyer about it?
• How about your customers -- Do most businesses
in your community (industry) seem to be doing well?
• Have you
tried to find out whether stores like the one you want to open are
doing well in your community and in the rest of the country?
•
Do you know what kind of people will want to buy what you plan to
sell?
• Do people like that live in the area where you want to
open your store?
• Do they need a store like yours?
• If not,
have you thought about opening a different kind of store or going
to another neighborhood?
10 TIPS FOR WRITING A BUSINESS PLAN - BY JOSEPH MANCUSO
Click Here to read the article. (Adobe™ PDF)
Click Here to hear the talk, "10 Tips For Writing A Business Plan" by Joseph Mancuso. (RealPlayer)
If you don't have RealPlayer installed on your computer, you can download it by clicking This Link.
Also check out "How To Get A Business Loan" based on the book, "How To Write A Winning Business Plan" as well as other talks in our Audio Section.
FROM JOSEPH MANCUSO
Nobody ever said to me, "Oh, Goody! Goody! I have to write a business plan!" Rather they call and ask "Can you help me, I've got to write a business plan today for a presentation tomorrow?"
My material on the subject of preparing business plans has been the most widely used since the late 1970's. So you just might want to know what I say because it has become a benchmark for both lenders & investors. - Joseph R. Mancuso
How To Write A Winning Business Plan. Best-selling book, which contains 3 full-length actual business plans of Venture Magazine, Storage Technology and Shopsmith. 344 pages [ Simon & schuster ] $15.00. The ninety-minute audiocassette is $15.00 and both together are $25.00.
BANKING
• Can you tell me where your banker went to school?
•
Can you tell me your banker's spouse's first name?
•
Can you tell me your banker's birthday?
• Are you
successful in locating a good bank and a great banker?
The answers to these questions and many more can be found in the articles in this section.
Articles:
• Twenty
Ways To Improve Your Banking Ability
• Ingredients
Of A Real Estate Loan Submission
Mancuso's Ten Rules For Banking:
01. It's technically impossible to give a banker too much information.
02. Seek advice: money follows advice.
03. The only time to
raise capital is when you don't need it.
04. Dress up for your
banker and down for your lawyer.
05. A quick "No"
is better than a long "No".
06. Money flows only when
risk is zero. Fully answer all the negatives.
07. Always pick
a banker, never a bank.
08. Practice answering the single most
important banking question: How will the bank get its money back?
09. The best thing to do for your banker is to refer a good depositor.
10.
Bankers hate surprises. There is no such thing as good news and
bad news. There is only good news and better news.
How To Get A Business Loan:
Most entrepreneurs can borrow money but do they do it in exchange for the best terms?
This best selling book and tape series was a Fortune Book Club main selection. Mancuso not only tells you how to borrow, better, he tells you how to avoid personally guaranteeing the corporate debt; and if you have already guaranteed it, he will tell you how to get off it (ditto for the spouse). It is invaluable negotiating advice and it's legal. The section on securing Small Business Administration (SBA) funding is also priceless.
Click Here to hear the talk, "How To Get A Business Loan" by Joseph Mancuso. (RealPlayer)
If you don't have RealPlayer installed on your computer. You can download it by following the link below.
*Also, check out this CEO Clubs Video: 
How To Borrow Money Without Signing Your Life A Way
(More
videos in the Talks Section)
OTHER RESOURCES
Documents:
• Employee
Pledge And Proprietary Rights And Information Agreement
•
Director's
Pledge
• A
Sample Confidentiality Agreement
• A
Sample Non-Disclosure / Non-Compete Employment Agreement
•
Phantom
Stock Plan: Without a doubt, the subject of phantom stock agreements
is a hot topic at CEO Club roundtable meetings. Many CEOs want their
employees to share in the growth of the business, but seek to avoid
the complexity of minority shareholders lawsuits.
THE FRANCHISEE QUIZ
Today, franchisers realize that a franchisee that fails costs them far more in time, money and reputation than the quick infusion of up-front money is ever worth. They know what they want when it comes to franchisees, and determine who does ( or doesn't) have these traits, a growing number of franchisers have turned to some form of testing.
Click Here to go to the quiz. After you've finished, close the window and click the link below.
Scoring On The Franchisee Quiz
THE ENTREPRENEURIAL QUIZ
While there is no single entrepreneurial archetype, there are certain character traits that indicate an entrepreneurial personality. In this quiz, developed from a series of questionnaire analyses performed by the Center for Entrepreneurial Management, we've concentrated on those indicators. If you've ever wondered whether or not you have what it takes to be an entrepreneur, here's your chance to find out.
Click Here to go to the quiz. After you've finished, close the window and click the link below.
Scoring On The Entrepreneurial Quiz
Commentary On Scoring The Entrepreneurial Quiz
*Also, check out this CEO Clubs Video: 
Definition Of Entrepreneurial, Ready Fire Aim
(More
videos in the Talks Section)
THE BANKER'S QUIZ
Test your score on this quiz and compare your knowledge with that of the 310 members of the CEO Club who scored an average of 175 points out of a possible 330 points.
Click Here to go to the quiz. After you've finished, close the window and click the link below.
MOTIVATIONAL PROFILE OF AN ENTREPRENEUR
ACHIEVEMENT, AFFILIATION, AND POWER: The Entrepreneurial Profile Assessment Exercise... Before delving into the motivational profile of the entrepreneur, we believe each one of you should answer the following questions as objectively as possible, in order to best understand your own motivations in the world of entrepreneurship.
Click Here to go to the questionnaire. After you've finished, close the window and click the link below.
Evaluating The Motivational Profile
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